Cupnication is a B2B media platform that places sponsor messages on paper cups used in offices and coworking spaces across Japan, delivering them directly to working professionals. Advertisers choose their venues, then track QR code responses by facility.
No personally identifiable information is collected. Only anonymous, facility-level aggregate data is used.
Most B2B messages compete for attention in feeds and inboxes. Cupnication reaches professionals inside the offices and coworking spaces where they already gather — through a host-approved touchpoint they encounter during the workday.
Cupnication places sponsor messages on paper cups already used every day inside offices and coworking spaces across Japan — a host-approved touchpoint delivered directly to working professionals, on a cup they pick up by choice.
Advertisers choose venues and areas that match their target audience. Cupnication handles design, printing, delivery, and venue coordination — and lets you track QR code engagement by location.
This is not a cup-printing service.
We provide access to an audience where they work.
Define the audience
Select venues and package
Preview and approve
Use your existing creative, or we’ll adapt your brand materials to the cup format.
Produce and deploy
Compare QR response
QR codes assigned by venue and message show where response occurred. Compare locations and creatives, then use that learning to shape the next campaign.
From coworking spaces and shared offices to startup hubs in Tokyo, Osaka, Nagoya, and Fukuoka. Approximately 36 locations as of July 2026, with the network continuing to grow.
36
locations
as of July 2026
Tell us who you want to reach and what the campaign should achieve. We will recommend suitable venues, deployment options, and creative direction.
Focused on two areas where startups and growing companies gather. Suitable for recruitment, SaaS, and business services seeking relevant workplace exposure.
Focused on prime business districts and office environments used by SMEs and growing companies. Designed for campaigns seeking presence in more concentrated business settings.
Final venue and placement combination is confirmed during planning.
From ¥90,000 per slot
Includes creative preparation, production, delivery, QR setup, and basic reporting.
Final pricing depends on venue selection, deployment, duration, and creative requirements.
Discuss pricing and campaign requirementsAvailability depends on campaign timing and host approval.
All ad content is reviewed by our team in advance to protect the brand integrity of each venue.
We support flexible operations aligned with each facility's regulations, including industry exclusion settings.
We pursue high-quality product design that communicates clearly without becoming visual noise.
We handle only anonymized aggregate data to protect user privacy at all times.
Share your target audience and preferred areas. We will suggest suitable workplaces and a focused campaign structure.
Paper cups — once an ordinary supply item — become a useful information channel for your facility's visitors. Reduce operating costs and improve the in-space experience at the same time.
Partner details →→Eliminate the cost, logistics, and inventory management of consumable supplies. Optimize your facility's running costs and focus on higher-value operations.
Advertisers and content are shared in advance to match your facility's image. Competitor exclusions and other venue preferences are fully reflected in how the program is run.
We pursue refined visuals that blend into the space rather than create noise. The information delivery itself becomes part of the service your visitors experience.
As children, we stretched a string between two paper cups to carry our voices across a room. Cupnication works on the same idea — turning an everyday cup into a new kind of media that connects businesses with the people who work.